SEO Google Tips

Choosing your niche

Ok guys, choosing a niche.

Decide what you want to write about and what you’re gonna make money with, how do you do this ? Pick something:

• You’re interested in or passionate about.

• Something that will get people clicking and buying, aka products as opposed to purely information.

• Gap in the market, high searches, few sites.

The next step is seeing how many pages you are possibly competing with in the search, throughout all of this, if you run into a niche with 500 mill searches or are not happy about your niche, go back and start again.

niche search

If both words are underlined and shown as links in the top right, all the words are being used in the search. When you’re searching for a key phrase you may need to put speach marks around the whole phrase to make sure it is included in the search.

Ok this this view shows you how many sites you are competing against. as a guide, below a million is not a lot, as many of these are small pages off a larger site,  100million + is a lot.

Results 1 - 10 of about 43,600,000 for farming is a relatively low amount for such a keyword.

We can now have a look at what sort of traffic this keyword is getting, using the Google keywords tool, these numbers should be used as a rough guide.

farming keywords statistics

Here we can see compared to the amount of 1,830,000 a month on average versus the 43,600,000 pages in Google for farming. This is a great traffic to pages ratio, however we must take into account how well this potential traffic we recieve can be monetized, not very by the thought of farming, but still people want ads for farming, we continue…

So now you have your farming niche. For our site just starting up, with friends or backlinks ready to be set up, aiming for the front page for “farming” is a bit ambitious. Firstly with your new site we will target a key phrase as opposed to one keyword.

To do this we will go back to the Google keywords tool and see other sources of traffic, or type in random phrases that people might search for in Google. We will see the page results numbers, and then check what traffic there is for that phrase with the keywords tool.

After finding a niche, you will want to look at an URL name. This can be based on generally what you want to do, or a keyword or phrase you are targeting.

how many pages for key phrase

Here I have found a key phrase, “potato farming”, with a small number of pages.  We can also check how strong the competition is, like how the sites page ranks and what their on page and off page customisation is like. A way to view this all in one screen is the SEO for Firefox tool shown in my screen shots.

Depending on how targeted towards the keyword / key phrase the other pages are and how high their PageRank is effects how easy it will be to knock them off that spot. A PageRank of 6 or higher  on the front page is bad news, 5 and below it’s possible to overtake them in the SERPs for that key phrase.

Indications that the site has good on page optimization:

• The page title matches the keyword / phrase exactly the title is well targeted,
• The words are included in the  description without too much babble and isn’t too long, the description is well targeted.
• The key phrase is included in the sites meta keywords, guess what? Its keywords are well targeted.

Here the competition has a page rank of 2, and is not very well targeted for OUR term, so we proceed, lets see how much traffic our term gets:

key phrase traffic

720 searches a month on average, OK this is not massive, but this is just one key phrase for our site, and we can reach the front page for this term easily, and then move onto our next targeted key phrase. This will be a good introductory key phrase for our site, and after establishing ourselves within Google and having some pages indexed etc, further related key terms and phrases will be easier than others to conquer.

Now for a domain name?

you want to include at least one of the keywords your site is about in your URL, and if it’s a very competitive market, making your URL from your key phrase - like i have done, again not making too long.

Tips for deciding on a good URL:

• The more keywords in your URL, the less value each one gets.
• If possible keep the main keyword at the beginning of the URL
• Prefix or suffix your keyword with related terms, like organicpotatofarming, organic potatoes and organic farming could be related key phrases we then target later on.

So you’ve got your domain, you’ve got your targeted key phrase - how do you get higher in the SERPs rankings?

Stay tuned : >

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