Introduction To SEO

Introduction To SEO

What Is SEO ?

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.


Search engine optimization is all about making your website visible in the right context. When web users search on Google or Yahoo and other search engines for key terms that are included on your website, you want them to find your website easily. Search engine optimization (SEO) is the term given to the methods you can use to make this happen, and to optimize the ranking your website gets in search engine results.


A considerable proportion of website traffic (up to 80 per cent) is directed from search engines. The more established your site is, the more likely it is that users will come directly to your website, as returning visitors. Search engines are an important tool in building traffic to your site from occasional or lapsed users – as well as new ones. These visitors may not know your website URL, or may not even know about your organisation – so will most likely find your website through a search engine.

Therefore, increasing the presence of your website on search engines is key to driving traffic and visitors to your site.


In SEO terms, the basics of optimisation come down to sound (X)HTML coding practice and good use of language; when followed they go a long way. There are a number boxes to tick when it comes to considering how best to go about designing web content and website, predominantly around metadata elements, content quality assurance, natural language, and semantic coding.

These tips will improve the likelihood of your pages being picked up by search engines.


Very often, the web address you use is actually your primary keyword, or at least a variation on it. So for example, the URL incorporates 3 keywords that are essential to what ESRC is trying to do, in promoting social science in today’s society. Also, try to make your URL/domain name memorable if possible.

2 thoughts on “Introduction To SEO

  1. Hiya, I am really glad I have found this information. Today bloggers publish only about gossips and net and this is actually irritating.

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    Do you do newsletters? Can’t find it.

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